Campaign Targeting

Campaign can by targeted for:

· date interval (date from - date to; 1.6.2002 - 7.6.2002)
· time interval in a day (time from - time to; 9:00 - 15:00)
· weekday (days in a week; saturday and sunday only)
· client:
   · max. client count (client can see advertiser's banners maximally
     n-times for defined count)
   · max. period count (client can see advertiser's banners maximally
     n-times for defined period)
   · max. period time (period in minutes)

See Also

Power Ad Banner Manager 1.2 1.0, Campaign


Date interval (Campaign Targeting)

A campaign is targeted for date interval when is specified date from and date to for the campaign.

Applies To

Campaign

Remarks

Targeting to date interval is one of the most often used campaign targeting. Majority of campaigns is specified by date-interval and count of page-view.

Example

There is a fixed type campaign, where 10.000 page-view must be done in date interval from 1.6.2002 to 10.6.2002. Advertising server engine will distribute 10.000 page-view to 10 days; so 1.000 page-view will viewed every day if page capacity is sufficient and uniform.

See Also

Back to Top


Time interval in a day (Campaign Targeting)

A campaign is targeted for time interval in a day when is specified time from and time to in a day for the campaign.

Applies To

Campaign

Remarks

Targeting to time interval in a day is often used in cases, when we need to view some campaigns only in specified time interval of the day.

Example

There is a fixed type campaign, where 10.000 page-view must be done in date interval from 1.6.2002 to 10.6.2002, but only in time interval in a day from 9:00 to 15:00. Advertising server engine will distribute 10.000 page-view to 10 days; so 1.000 page-view will viewed every day between 9:00 and 15:00 if page capacity is sufficient and uniform.

See Also

Back to Top


Weekday (Campaign Targeting)

A campaign is targeted for weekdays when are specified days of a week for the campaign, when campaign will be viewed.

Applies To

Campaign

Remarks

Days of week values are defined in table weekday_types:

 
If needed to view campaign only for specified set of the weekdays, binary sum of the weekday types is used.

Example

A Campaign is targeted only to saturday and sunday weekdays. Binary sum is used, so value 129 (2 + 127) is used as binary mask for weekday campaign parameter. From monday to friday day of a week the campaign will not selected.

See Also

Back to Top


Client (Campaign Targeting)

There are 3 usefull types of client targeting:

· max. client count (client can see advertiser's banners maximally n-times
  for defined count)

· max. period count (client can see advertiser's banners maximally n-times
  for defined period)

· max. period time (period in minutes)

See Also

Back to Top


Max. Client Count (Campaign Targeting)

Client can see advertiser's banners maximally n-times for defined count.

Applies To

Campaign

Remarks

Max. client count campaign targeting is used in cases when advertiser wants to view banners to a user only for limited times. If campaign was viewed specified times for the same user, campaign will not viewed to the user once more.

Example

A campaign is targeted for client. There is a request to one client viewed campaign max. 1 times. Max. client count parameter of the campaign will set to 1.

See Also

Client Campaign Targeting


Max. Period Count / Max. Period Time (Campaign Targeting)

Client can see advertiser's banners maximally n-times for defined period time in minutes.

Applies To

Campaign

Remarks

Max. period count campaign targeting is used when advertiser wants to view banners to a user maximally n-times for defined period time. If campaign was viewed specified times for the same user in defined period, campaign will viewed as soon as max. period time (in minutes) elapsed.

Example

A campaign is targeted for client. There is a request to one client viewed campaign max. 1 times per 3 minutes. Max. client period count parameter of the campaign will set to 1 and max. client period time will set to 3.

See Also

Client Campaign Targeting