Campaign Types

There are 5 base campaign types:

See Also

Power Ad Banner Manager 1.2 1.0, AdServer Database, Campaign


Fixed (Campaign Type)

In entered date interval must be realized minimaly defined page-view count.

Applies To

Campaign

Remarks

Fixed campaign type is one of more often used campaign types. Majority of campaigns is specifid by date-interval and count of page-view.

Example

There is a fixed type campaign, where 10.000 page-view must be done in date interval from 1.6.2002 to 10.6.2002. Advertising server engine will distribute 10.000 page-view to 10 days; so 1.000 page-view will viewed every day if page capacity is sufficient and uniform.

See Also

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Day (Campaign Type)

Every day must be realized minimaly defined page-view count.

Applies To

Campaign

Remarks

This campaign type is usefull when advertiser wish to view minimaly specified page-view count per day.

Example

There is a day type campaign, where 1.000 page-view must be done every day in date interval from 1.6.2002 to 10.6.2002. Advertising server engine will distribute 1.000 page-view to 1 day; so 1.000 page-view will viewed every day if page capacity is sufficient and uniform.

See Also

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Clicks (Campaign Type)

In entered date interval must be realized minimaly defined click-through count.

Applies To

Campaign

Remarks

Clicks campaign type is one of more often used campaign types.

This campaign type is usefull every time, if advertiser wants to view defined click-through count in specified date interval. Is strongly recommended to use the type of a campaign together with targeting on client (for example max. period count / max. period time; 1 times / per 3 minutes). In other cases user will accept the same advertiser's banner until he don't click to it and other campaigns will suppressed in this time.

Example

There is a click-through type campaign, where 1.000 click-through must be done in date interval from 1.6.2002 to 10.6.2002. Advertising server engine will distribute 1.000 click-through to 10 day; so 100 click-through will done every day if page capacity is sufficient and uniform and users will click 100 times per day on the banner.

See Also

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Percent (Campaign Type)

In entered date interval must be realized minimaly defined procent page-view count.

Applies To

Campaign

Remarks

Defined procent of page-view count is procent of remaining advertising time. The procent number determines probability, that in remaining advertising time will sended a banner from the campaign.

Example

There is a percent type campaign, where 40% of remaining advertising time must be assigned to the campaign in date interval from 1.6.2002 to 10.6.2002. Advertising server engine will select the campaign in remaining advertising time with 40% probability if page capacity is sufficient.

See Also

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Free (Campaign Type)

If not defined other campaign type for specified zone, free type campaign banner is sended. Count parameter is ignored.

Applies To

Campaign

Remarks

Free campaign type is used as default campaign in case when no other campaign is defined or condition to view other campaigns in the advertising interval was done. One free type campaign should be defined for all advertising zone. If page tree structure is defined for pages, there can be specified one free type campaign for all subzones.

Example

Default page (root of a page tree) was defined. We will define advertising zone for the page and for default position (header). There is one free type campaign defined for all sub zones of the advertising zone, which will selected every time, if no other campaign is selected.

See Also

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