banners (Table)
Banners are an advertising pictures showed into advertising zones.
Applies To
AdServer Database
Parameters
| Parameter Name |
Description |
| banner_id |
A Long unique banner autonumber |
|
banner_type_id
|
A Long variable containing banner type
|
|
banner_flag_id
|
A Long variable containing banner flag
|
|
banner_name
|
A Text variable containing banner name
|
|
banner_image_url
|
A Text variable containing banner image URL
|
|
banner_redir_url
|
A Text variable containing banner reference URL
|
|
banner_html
|
A Memo variable containing banner HTML code
|
|
writer_id
|
A Long variable containing writer
|
|
write_dt
|
A Date variable containing date of write
|
|
change_dt
|
A Date variable containing date of change
|
Remarks
Parameter banner type specify a typ of the banner. Default banner type is "Banner 468 x 60".
Parameter banner flag determine statistics behavour of the banner. Default
banner flag value 2 means that source code will returned and click-through will writed into statistics.
It is recommended to use banner flag value 2 for internal advertising
banners (the banners often use a-tag, iframe or javascript with source
parameter set to internal web site).
It is recommended to use banner flag value 0 for external advertising
banners (the banners often use iframe or javascript with source parameter
set to external web site).
Banner reference URL can contain template marks "{Rnd}" whitch
will be replaced by random number or "{Counter}" whitch will be replaced by
auto-incremental variable. The mechanism is used to banners will not be cached
on devices between advertising server and client computer.
Example
Following example shows default banner definition:
| Parameter Name |
Default Value |
| banner_id |
0 |
| banner_type_id |
1 |
| banner_flag_id |
2 |
| banner_name |
"Default banner" |
| banner_image_url |
"http://x.kde.cz/ban/test/_468_60.gif" |
| banner_redir_url |
"http://ad.kde.cz/default.asp?Bust1={Rnd}&Bust2={Counter}" |
| banner_html |
"<A HREF=http://ad.kde.cz/default.asp?Bust1={Rnd}&Bust2={Counter} TARGET=\"_top\"><IMG BORDER=0 SRC=http://x.kde.cz/ban/test/_468_60.gif width=468 height=60 alt=\"default banner 0\"></A>" |
| writer_id |
-2 |
| write_dt |
Now() |
| change_dt |
Null |
See Also
advertisers, banner_weights
| 